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Mar 11, 2004:
The Great Indian Dream |
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How did India, in 15 years, go from being a synonym for
massive poverty to the brainy country that is going to take all our best
jobs? Answer: good timing, hard work, talent and luck….. India has been
naturally glocalizing for thousands of years…. there are 555 million Indians
under the age of 25, and a lot of them want a piece of "The Great Indian
Dream," which is a lot like the American version.
The Great Indian Dream
http://www.nytimes.com/2004/03/11/opinion/11FRIE.html?hp
By Thomas Friedman, BANGALORE, India. Published: March 11, 2004
Nine years ago, as Japan was beating America's brains out in the auto
industry, I wrote a column about playing a computer geography game with my
daughter, then 9 years old. I was trying to help her with a clue that clearly
pointed to Detroit, so I asked her, "Where are cars made?" And she answered,
"Japan." Ouch.
Well, I was reminded of that story while visiting an Indian software design
firm in Bangalore, Global Edge. The company's marketing manager, Rajesh Rao,
told me he had just made a cold call to the vice president for engineering of
a U.S. company, trying to drum up business. As soon as Mr. Rao introduced
himself as calling from an Indian software firm, the U.S. executive said to
him, "Namaste" — a common Hindi greeting. Said Mr. Rao: "A few years ago
nobody in America wanted to talk to us. Now they are eager." And a few even
know how to say hi in proper Hindu fashion. So now I wonder: if I have a
granddaughter one day, and I tell her I'm going to India, will she say,
"Grandpa, is that where software comes from?"
Driving around Bangalore you might think so. The Pizza Hut billboard shows a
steaming pizza under the headline "Gigabites of Taste!" Some traffic signs
are sponsored by Texas Instruments. And when you tee off on the first hole at
Bangalore's KGA golf course, your playing partner points at two new
glass-and-steel buildings in the distance and says: "Aim at either Microsoft
or I.B.M."
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