Mar 11, 2004: The Great Indian Dream  
 
How did India, in 15 years, go from being a synonym for massive poverty to the brainy country that is going to take all our best jobs? Answer: good timing, hard work, talent and luck….. India has been naturally glocalizing for thousands of years…. there are 555 million Indians under the age of 25, and a lot of them want a piece of "The Great Indian Dream," which is a lot like the American version.

The Great Indian Dream
http://www.nytimes.com/2004/03/11/opinion/11FRIE.html?hp
By Thomas Friedman, BANGALORE, India. Published: March 11, 2004


Nine years ago, as Japan was beating America's brains out in the auto industry, I wrote a column about playing a computer geography game with my daughter, then 9 years old. I was trying to help her with a clue that clearly pointed to Detroit, so I asked her, "Where are cars made?" And she answered, "Japan." Ouch.

Well, I was reminded of that story while visiting an Indian software design firm in Bangalore, Global Edge. The company's marketing manager, Rajesh Rao, told me he had just made a cold call to the vice president for engineering of a U.S. company, trying to drum up business. As soon as Mr. Rao introduced himself as calling from an Indian software firm, the U.S. executive said to him, "Namaste" — a common Hindi greeting. Said Mr. Rao: "A few years ago nobody in America wanted to talk to us. Now they are eager." And a few even know how to say hi in proper Hindu fashion. So now I wonder: if I have a granddaughter one day, and I tell her I'm going to India, will she say, "Grandpa, is that where software comes from?"

Driving around Bangalore you might think so. The Pizza Hut billboard shows a steaming pizza under the headline "Gigabites of Taste!" Some traffic signs are sponsored by Texas Instruments. And when you tee off on the first hole at Bangalore's KGA golf course, your playing partner points at two new glass-and-steel buildings in the distance and says: "Aim at either Microsoft or I.B.M."
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