In 2003 American Eagle
Outfitters in USA introduced flip-flops (Sandals) with images of Lord Ganesha
as one of their summer products. This company operates about 750 American
Eagle stores in the USA and Canada. AE is also listed at NASDAQ.On 27
April, 2003 IndiaCause launched informal protest on our website (which was
NOT conveyed to our members). We communicated our disappointment with the
Management and expected their response before we launched a formal protest.
On 29 April, 2003 American Eagle Management responded positively to our
protest and faxed in their letter confirming "Please accept this letter as
our formal apology for our use of the image resembling the Lord Ganesh on
this product". In his letter, Neil Bulman, Jr. (Vice President and General
Counsel, AE) assured "we will remove these flip-flop shoes from our
stores"....
We assume, hundreds of visitors would have sent in their protest emails to
AE Management using our site.
The flip-flop image and the apology is available
here
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